Job & Company Research
Job seekers require knowledge of industries, companies, and job roles when planning for their careers. To do that, job seekers need research skills. The quality of your research skills is essential to job searching, so make the commitment to improve your research techniques.
Information is the most important tool in job hunting. Employers value those applicants who have taken the time to research their organization, as it demonstrates interest in the company and the job.
Three Critical Times to Conduct Research
- Starting your job research - Identify companies in the industry that you wish to be employed and focus on the geographic locations where you would accept employment. Search current job listings to identify those organizations that are currently hiring.
- Applying for a job – Be sure to tailor your cover letter and resume for each employer that you contact. Make reference to the company name and job title when submitting an application.
- Interviewing – If you have been invited to an interview, read the job description again and research the company. You will want to demonstrate your knowledge of the organization and impress them with your enthusiasm for the job.
Determine What Information to Research
- Company information – products and services, organizational structure (divisions, departments, etc.), locations, history of organization, international locations
- Employment information – salary, benefits, diversity hiring, advancement opportunities, shift work, overtime, vacation time, etc.
Information Sessions and Career Fairs
Many companies come to campus each year to profile their organization and advertise their job opportunities at employer information sessions and campus job fairs. Take advantage of these opportunities to speak to the representatives from these companies. Pick up any handouts, ask for a business card, and take the time to ask questions. To view upcoming events and employer visits, visit the Student Success Centre web page and the CareerCentral “events” database.
Resources for Researching Employers, Companies & Organizations
Government Websites and Directories
- Canadian Labour Market Information - Answer your questions about jobs, skills and the availability of workers in local areas across Canada.
- HRSDC Canadian Occupational Projection System (COPS) - Shows projections of trends in future labour demand and labour supply by skills and occupation.
- HRSDC Wages and Outlook Report (beta) - Allows you to view earnings by occupation and learn about the possibilities of finding employment in each province and territory.
- Industry Canada
- Information on developing industry and technology capability, fostering scientific research, setting telecommunications policy, promoting investment and trade, promoting tourism and small business development, and setting rules and services that support the effective operation of the marketplace.
- The Work Place
- Information for a competitive labour market.
Online Directories and Profiles of Organizations
Organizations in London
- Information London - The directory brings you up-to-date information about essential social services for people living in London and Middlesex, Ontario.
- London Chamber of Commerce - Lead by a dedicated team of volunteers and full-time professional staff, the London Chamber provides a forum for debate on critical issues, acts as an innovative public policy solution provider and is the destination for networking with other Members of the London business community.
- London Economic Development Corporation - Supports London Businesses.
- Elgin Middlesex Oxford Workforce Planning and Development Board - Gathers intelligence about the supply of labour and the demand side of the local labour market by working with employers to identify and meet their current and emerging skills needs.
Organizations Beyond London
- Charity Village - News, jobs, resources, how-to articles, volunteer and event listings, educational opportunities, and much more for the non-profit sector in Canada
- Corporate Information - Worldwide financial information
- Hoovers - Hoover's offers proprietary business information through the Internet, data feeds, wireless devices, and co-branding agreements with other online services
- Monster Companies - Job Search site which includes company profiles
- Vault - Information on managing and pursuing high-potential careers
- Virtual Chase - Use this annotated research guide to find sources of information about companies.
- Western Libraries - Resources by Subject
- Where Women Work - Allows you to research and compare companies and apply directly to the ones you want to work for
Company websites can be found using the online directories above. Google can help you find them too.